TV Programme Notes: Eat Well for Less? and Tried and Tested


Eat Well for Less

This programme aims to identity people's shopping habits and help them by opening them up to cheaper alternatives. All of this is done whilst the people being unaware there food has changed so they have a truly unbiased opinion. They also aim to open people up to home cooking with cheaper alternatives thus saving on their bank balance whilst also improving their health.

This series identities how families more often than not will buy big name brands as a routine as they believe they are trustworthy, taste better whilst also being better quality. This series highlights that this is often not the case, sometimes shown through blind taste tests, that often the budget options give the best results. This lead me to question as to why people routinely go back to their favourite brands although its not the best quality product and that was more often than not the advertising, persona and packaging that goes along with these brands creates the biggest impact. These brands will broadcast their advertising continually in the hope of new customers to their brand remembering them whilst in the supermarket or loyal customers to always go back and they believe that is the best option.

For example, whilst shopping myself an assistant at ASDA told myself that in fact their own brand tuna is made by company John West however John West's labelled products are priced up dramatically.

This makes me think that although we believe we have free will (Bauman's Identity Theory) whilst making choices it is in fact the big names in the food industry influencing you unconsciously through their marketing tactics. This in turn causes problems for low-budget income families as they are not aware of other options out there.

Tried & Tested
'The quality of our food has transformed in less than a generation'
'And with more choice than ever on our supermarket shelves, we've never had it so good'
'The average store now stocks over 30,000 products all with varied brands and price tags and differing quality'

In this programme it aims to prove the point that you don't always get what you pay for. It lines up varying prices of the same product from various different store in order to do blind taste tests to discover which is best. This method allows the least unbiased result and the people involved are often surprised to discover that the high price ranged products (artisan producers) aren't always the best. This then leads the audience to discover that the reason why we buy these products is largely due to the way they are shown in the supermarket through packaging and point of sale ads.

From this, I would like to investigate points of sale adverts in order to see how they lure customers in.


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