Ads about Gluten Free: Morrisons and Tesco
Tesco: Christmas
https://www.youtube.com/watch?v=0vf6Hk3YshA
Shows the worry most people experience when catering for gluten free needs - relatable.
Panic buying - buy everything in the store - shows how much they have to offer
It shows TESCO as a brand who understands their customers, and that catering for gluten free people can be a daunting thing hence why they are the go to place as they have a lot to offer.
Morrisons Christmas
https://www.youtube.com/watch?v=tgORQLTshDI
It shows a girl who is hesitant about life, reflecting her dietary requirements as she can't always do what she wants. These encouraging words from her brother 'go on' represents Morrisons as a brand who is all about the family unit, encouraging people to come together and enjoy themselves no matter what their requirements are.
https://www.youtube.com/watch?v=0vf6Hk3YshA
Shows the worry most people experience when catering for gluten free needs - relatable.
Panic buying - buy everything in the store - shows how much they have to offer
It shows TESCO as a brand who understands their customers, and that catering for gluten free people can be a daunting thing hence why they are the go to place as they have a lot to offer.
Morrisons Christmas
https://www.youtube.com/watch?v=tgORQLTshDI
It shows a girl who is hesitant about life, reflecting her dietary requirements as she can't always do what she wants. These encouraging words from her brother 'go on' represents Morrisons as a brand who is all about the family unit, encouraging people to come together and enjoy themselves no matter what their requirements are.
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