Tricks Of The Restaurant Trade - Channel 4


  • 'We've seen a shift away from retail for buying 'stuff' 
  • Shopping centres need commercial value for the owners and investors and the best way to make the shopping centre is by providing customers with things they can't get online - 'a great dining experience.'
  • By adding a food court, customers spent 4 minutes longer (research from one centre) - could be worth an extra £45 million pounds
  • Bringing big food chains such as Pizza Express and Wagamama pulls in more customers 
  • the shopping centres are no longer just about shopping 
  • research from consumers said that if there's food it will mean they can shop longer as it is convenient place to meet 
  • Shopping centres have responded to changing consumer needs as they have expanded with the times and now include more restuarants
  • The longer people spend in a shopping centre the more they spend 

At the end of the last paragraph, near conclusion

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