Primary Research: LIDL
coeliacsanctuary.co.uk
'From 3rd of August Lidl are have a gluten free week. Lidl have been behind all the rest of the supermarkets when it comes to gluten free so they really need to up their game and it looks like this may be the start of great things.
Their main competitor, Aldi, already do a lot of gluten free products, most of which is mixed in with regular products so they are hard to spot, unless they have one of their gluten free weeks with extra products in stock. On a normal week you can find all kinds of things in Aldi including the only gluten free whitebait in the freezers.
It looks like Lidl have finally realised they need to up their game in the free
from world too and we have seen rumours that this gluten free week is going to be a trial and if successful it could become a permanent feature.'
Some of their products
Goodfellas Gluten Free Margherita Pizza £2.49Goodfellas Gluten Free Pepperoni, Mushroom and Ham Pizza £2.49
Gluten Free Fruit and Nut Muesli Bars £1.79
Nairns Porridge Oats £1.99
Nairns Oat Muesli £2.49
Bounce Protein Energy Bites £1.99
Bounce Energy Balls £1.49
Sacla Gluten, Dairy and Wheat Free Basil Pest £1.99
Nairns Biscuit Breaks £1.69
Rice Dream Organic and +Calcium Milks £1.19
Seabrooks Lattice Crisps 99p
McVities Gluten Free Hobnobs (Original and Chocolate) £1.49
Yoshoi Snapea Rice Sticks 99p
Lovemore Cherry Bakewells £1.99
Lovemore Apple Pies £1.99
Mrs Crimbles Macaroons 99p
Lovemore Chocolate Brownies £1.99
Lovemore Cherry Bakewells £1.69
This truly goes to show what an affect gluten free products have had on the market resulting in LIDL creating it's own week, standing alongside other popular weeks they have such as Italian and Mexican. Although at this store the range is limited, it aims to give a taster for LIDL customers who aren't usually subjected to this wide range of dietary required food and it signals a change in the supermarkets behaviour as they are responding to the needs of their customers. Particularly in LIDL's case they identified that they were lacking in this sector where many others were thriving such as Aldi and Morrisons and in order to take up more of the market share saw it necessary to adapt to the ever changing needs of it's customers.
This shows that customer is truly king and that if there is enough awareness made about the implications surrounding gluten on people's diets the supermarkets will respond in a positive way to make sure they can cater for a large group of people.
Mrs Crimbles Macaroons 99p
Lovemore Chocolate Brownies £1.99
Lovemore Cherry Bakewells £1.69
This truly goes to show what an affect gluten free products have had on the market resulting in LIDL creating it's own week, standing alongside other popular weeks they have such as Italian and Mexican. Although at this store the range is limited, it aims to give a taster for LIDL customers who aren't usually subjected to this wide range of dietary required food and it signals a change in the supermarkets behaviour as they are responding to the needs of their customers. Particularly in LIDL's case they identified that they were lacking in this sector where many others were thriving such as Aldi and Morrisons and in order to take up more of the market share saw it necessary to adapt to the ever changing needs of it's customers.
This shows that customer is truly king and that if there is enough awareness made about the implications surrounding gluten on people's diets the supermarkets will respond in a positive way to make sure they can cater for a large group of people.
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